KA Nexus Admin

# Analytics Dashboard

Traffic quality, acquisition efficiency and cohort depth in one workspace.

Sessions

482k

+22.1%

Qualified Leads

18,240

+14.2%

Engaged Accounts

3,204

+9.8%

Bounce Rate

28.4%

-3.1%

### Traffic overview

Unique visitors versus qualified sessions.

### Acquisition mix

Channel contribution to pipeline-ready visits.

Weighted

### Session quality

Behavioral strength by acquisition channel.

### Cohort performance

Seven-day cohort conversion based on signup month.

Cohort | Activation | Upgrade | 30d retention
--- | --- | --- | ---
Jan 2026 | 58% | 22% | 81%
Feb 2026 | 61% | 25% | 84%
Mar 2026 | 64% | 28% | --

### Top insights

Auto-generated highlights from the last 30 days.

#### Organic traffic produced the strongest qualified conversion this month.

Organic sessions are up 18 percent while bounce fell below 24 percent.

Insight

#### Partner referrals over-index on enterprise deal creation.

41 percent of enterprise opportunities in March originated from partner-driven visits.

Insight

#### Paid social volume improved, but follow-through is still soft.

High reach, low activation. Campaign landing pages need stronger segment fit.

Insight

### Funnel health

Performance across key lifecycle stages.

Visitor to signup 18%
Signup to trial 57%
Trial to paid 34%
Paid to expansion 12%

### Segment split

Share of qualified pipeline by company size.

SMB

36%

Qualified pipeline contribution

Mid-market

42%

Qualified pipeline contribution

Enterprise

22%

Qualified pipeline contribution

### Create a quick action

Launch a reusable workflow for your admin team.

### Filters & presets

Save reusable views for revenue, support and operations.

Revenue owner
Customer segment
Saved preset

Only at-risk accounts

Surface customers with falling adoption signals.

Include archived reports

Add exported and historical views to search.